It's important for businesses to know the importance of having a unique branding, and that's starts with a well designed logo. A unique and professional logo design, establishes the identity and defines the personality of a company. Now... when I say 'professional logo design", we shall understand that it's not kid's play, its a pro job and better if it is left to a professional graphic designer.
Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.
I can think about some things that are always annoying: Wait for a person that always arrives late to meetings; that my computer comes up to an error before saving the job I've been working on for a long period of time; spam emails.
Even though, there's one very worse than those mentioned and it's an outdated website. Let's say I get a flyer of a company with a product or service that I interest. The first thing I do is write down the website and throw out the flyer (why put away more papers?), when I go to the site to know more about the company, just there start the problems.
Web design is complicated and dynamic. It combines different areas of knowledge that affects heavily how its target market sees the information given or make them want what you are offering. If you want the store to look excellent and have good conversion rates, the design plays an important role on this matter. Take note that this applies to both visual and simple to use (easy to browse, easy to search, easy to find, and easy to buy).
Before starting the list, remember that when building your ecommerce website your focus should be to MEET THE USERS' NEEDS, how simple is to find what they are looking for, fast loading, and a hassle free checkout is the ultimate goal of your store.
Instead of "showing off" what nowadays a browser can do, the passion of your webmaster should be directed to user friendly usability and good functionality of the shopping cart.
Threads on Zen Cart forums about recommended modules come around very often, but what is most intriguing about them is the wide range of "must-have" modules and the disagreements about what they are.
Since modules (plugins and addons) inhibit and raise the cost of upgrading, I strongly recommend that you use them only to solve problems or needs that you have on your site, to make your management easier and/or faster; and not because somebody else thinks they're a good idea or solved something for them.
When you are looking to open your online store there are 2 available options. You could hire a design company and have them build you a site from scratch with shopping cart and all the bells and whistles, or…you could go with the much more attractive option of implementing a ready-to-go ecommerce solution, which you can adapt to your particular needs.
Every year I upgrade our website design and scripts. I'm hoping to show off our new design in the next 2-3 weeks (including main site). Usually I'm questioned by customers why I do this. I'm not talking about the regular maintenance you give your website in a daily or weekly basis, I'm talking about the major improvements that don't take just one day to be done. Here are the 3 main reasons we (sometimes my team is involved) upgrade and/or upgrade our site at least once a year and why you should consider doing the same:
You are probably sucked in everyday with so many things to do. Between your email, meetings, RSS feeds, and social networks you can get lost and even waste a lot of time. You might feel occupied, pulled in hundreds of directions, but reality is that you aren't getting anywhere or getting anything done. No steps forwards are done for yourself, your team and/or your business.
The way to play this is to have a plan for every day, where you set priorities and stay focused on the things you planed are important to get done that day. You have to be disciplined and focused to get the priorities done and dismiss any distraction that will take you away of what you are doing (even your internal thoughts.