Web design is complicated and dynamic. It combines different areas of knowledge that affects heavily how its target market sees the information given or make them want what you are offering. If you want the store to look excellent and have good conversion rates, the design plays an important role on this matter. Take note that this applies to both visual and simple to use (easy to browse, easy to search, easy to find, and easy to buy).

 

Customer needed an upgrade and refreshing of brand after taking back the business after 6 years. My team and I work everything from new logo, I customized a commercial template that customer bought to match her new brand colors; and we installed, modified and configured few sophisticated modules to handle different pricing and navigation for different types of customers. Also a WordPress was installed and designed to match her store, and integrated the WordPress plugin to show products within the blog from the store.

 Customer came back to Zen Cart after few years using another platform he didn't like. He had Zen Cart before and didn't like this new website that was done for the store. It was heavy and sales had dropped. I renew the site to be simple, modern and responsive. He's very happy with the outcome.

Before starting the list, remember that when building your ecommerce website your focus should be to MEET THE USERS' NEEDS, how simple is to find what they are looking for, fast loading, and a hassle free checkout is the ultimate goal of your store.

Instead of "showing off" what nowadays a browser can do, the passion of your webmaster should be directed to user friendly usability and good functionality of the shopping cart.

 

When you are looking to open your online store there are 2 available options.  You could hire a design company and have them build you a site from scratch with shopping cart and all the bells and whistles, or…you could go with the much more attractive option of implementing a ready-to-go ecommerce solution, which you can adapt to your particular needs.

 Store design was made by customer and is heavily customized to fit customer's requests. For example 2 product pages for his different approaches in marketing the site. Product Listing Page is customized among few other information pages. All using the great flexibility of Zen Cart ecommerce system.

This customer uses a software called "Atrex" for all his store inventory management and customer data base. They offer an "add-on" to export automatically to Zen Cart. He manages 5 different prices depending on the customer type, which had to be specially coded to show that specific price to the customer when log in. For example, a technician will have a different price that the wholesaler, as a retail price is different than the government price. Successfully this was accomplished and the site is up and running.

The template was designed by customer and we developed it into Zen Cart system. The shopping cart is heavily customized to fit customer's needs and requests. Some of the custom features are: rotating header on homepage but different fixed headers on others, extra data fields for products like upc code, and page for brands, among others.

Having a good Zen Cart template design is mandatory if you wish to ensure the success of your online business ventures.  The focus of this article will be to help get you on that path.

It is important to understand that the same principles that apply to traditional marketing will also pertain to those of your Zen Cart Custom Design.