Displaying items by tag: incentives

Wednesday, 08 September 2010 02:52

Promotions: Do They Have a Place?

When your mechanic sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program in action.

 

A promotion is a planned strategy for increasing sales over a short period. A promotion adds value to the product or service offered. It stimulates sales for reasons other than the product's inherent benefits.

 

Published in Let's Talk Business