Nowadays, consumers are relying on technology to achieve any number of tasks. They are “plugged in." Yes, they are linked worldwide and locally through social media networks.
Instead of flipping through catalogs, magazines and newspapers, they’re browsing websites and searching for information and online reviews about the products and services they want. They’re throwing to the garbage direct mailers and checking their email for coupons instead. What about phonebooks? Very few people under 70 use them.