You are probably sucked in everyday with so many things to do. Between your email, meetings, RSS feeds, and social networks you can get lost and even waste a lot of time. You might feel occupied, pulled in hundreds of directions, but reality is that you aren't getting anywhere or getting anything done. No steps forwards are done for yourself, your team and/or your business.
The way to play this is to have a plan for every day, where you set priorities and stay focused on the things you planed are important to get done that day. You have to be disciplined and focused to get the priorities done and dismiss any distraction that will take you away of what you are doing (even your internal thoughts.
When your mechanic sends you a coupon for a discount on an oil change, or your local coffee shop rewards you with a free cup of coffee every tenth time you buy, you're seeing a promotional program in action.
A promotion is a planned strategy for increasing sales over a short period. A promotion adds value to the product or service offered. It stimulates sales for reasons other than the product's inherent benefits.