Web Development http://www.ideascg.com Wed, 30 Jul 2014 07:01:11 +0000 Joomla! 1.5 - Open Source Content Management en-gb Three Main Reasons Why You Should Consider to Upgrade http://www.ideascg.com/~ideas22/en/web-development/item/97-three-main-reasons-why-you-should-consider-to-upgrade http://www.ideascg.com/~ideas22/en/web-development/item/97-three-main-reasons-why-you-should-consider-to-upgrade

Every year I upgrade our website design and scripts. I'm hoping to show off our new design in the next 2-3 weeks (including main site). Usually I'm questioned by customers why I do this. I'm not talking about the regular maintenance you give your website in a daily or weekly basis, I'm talking about the major improvements that don't take just one day to be done. Here are the 3 main reasons we (sometimes my team is involved) upgrade and/or upgrade our site at least once a year and why you should consider doing the same:

  1. upgradeLike fashion, web design changes throughout time. If you don't refresh your look from time to time, one day you will “wake up” realize that your website is stuck in time and the graphics that looked amazing 3 years ago now look dreary. Outdated graphics and pictures will harm more your site than doing any good. By refreshing your site at least once a year (it can be just a facelift, not an entire redesign) you will avoid of staying behind your competitors when it comes to not only design but in how practical and secure is your site to your visitors.

  2. I like to have an upgrade around IDEAS anniversary. I decided, a while ago, that some of my energy and knowledge should go towards my own redesign and maintenance (most of it goes to our customers) of my website. It's nice to start another year (for IDEAS) feeling fresh getting ready for the Holidays and the New Year.

  3. In addition to the “looks” for the design, I upgrade the scripts, install/uninstall modules and addons to make it more up to date with our needs and our customer's. We get rid of items/services we don't offer any more from our catalog, and update prices and descriptions where needed. We offer more services now than before and we approach projects different. As our experience grow, our business practices change. It's very important to check our policies, terms and conditions, shipping, offerings, etc.

These are the three main reasons we “make time” and put the effort to redesign, revamp, and/or upgrade our website every year. Some websites may take longer than others to update or getting a new design live, it will depend on how much you have in your plate but I make sure to give ourselves a facelift every year. Do you do the same?

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Web Development Wed, 26 Oct 2011 18:36:40 +0000
What Is A Good Zen Cart Custom Design Made Of? http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/93-good-zencart-custom-design http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/93-good-zencart-custom-design
Having a good Zen Cart template design is mandatory if you wish to ensure the success of your online business ventures.  The focus of this article will be to help get you on that path.

It is important to understand that the same principles that apply to traditional marketing will also pertain to those of your Zen Cart Custom Design.

The Importance Of Appearance:

Appearance is very important.  People are naturally attracted to things that not only look good on the inside, but the outside as well.  But good looks by themselves are only superficial.  The site must also be appealing.  In today’s market most of the time what looks well also sells well.

A good looking website is much more likely to keep the visitor on the site, thereby increasing your chances of getting the sale.  Proper color schemes play a vital part in the appearance and subsequent success of the site.  This is usually achieved by having a light backdrop contrasted with dark text.  Studies have shown that if you try the opposite it tends to irritate visitors.

Zen Cart Custom DesignEasy To Navigate And Browser Friendly:

Your Zen Cart Custom Design layout should be relatively simple and easy to navigate.  Visitors like things simplified as this helps save them time.  Do not make the layout confusing or you will annoy visitors who will leave and likely never come back. 

Your site should be designed so that it downloads fast.  You want to make sure it is compatible with all the major browsers, as well as the various platforms and operating systems in existence.

Use The Appropriate Visual Content And Text:

It is of the utmost importance that you have the correct mix of visual content and text.  Sure, text is mandatory to make sure your site is search engine friendly, however, there are also times, specially when selling tangible items, that images will be required.  Selling online needs good pictures since the customer is not present to touch, feel or rotate the item, good pictures (sometimes few of same item) will better your chances to convert visitors into buyers.

But also keep in mind that images are not taken into consideration by the search engines when indexing and that but simply looking at a picture not all features and full description is present.  You must make sure that a great description for the item will clear some things that cannot be represented by a picture, like measurements, other colors available and other details not visible in the picture; otherwise the image can end up being more of a detriment than an asset.

User Friendliness – An Absolute Must:

Your shopping cart must accommodate your visitors in every way conceivable.  They are your lifeblood.  And it is absolutely necessary that your Zen Cart custom design be created with the needs and priorities of those visitors in mind.

Your site should be the type that people enjoy, come back to, and hopefully recommend to others also.  That is free word-of-mouth advertising.  Your billing system should be set up to be easy to use and include everything up front like shipping and taxes when applicable.

With that said, it is highly recommended that you utilize our services. We are well-experienced, highly qualified professional Zen Cart developers.  This will ensure that you have a well-developed shopping cart.  Good luck in your ventures.

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eCommerce Sun, 28 Aug 2011 04:58:42 +0000
PSD to Zen Cart Custom Design http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/87-psd-to-zen-cart-custom-design http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/87-psd-to-zen-cart-custom-design
So, there you are with an excellent PSD design on your hands.  Problem is, you need it converted into a Zen Cart custom design theme/template so you can conjure up a great website.  The next step is to hire an experienced Zen Cart coder to get you on your way.  

PSD-File-iconHowever, there are some very important things to bear in mind when you are working with your Zen Cart developer to ensure a smooth work project.  Going over these important points with your developer will help in assuring that you get the best custom Zen Cart design possible.
  • State your requirements clearly right from the start.  You should always list each and every aspect of the undertaking to your developer, and never assume that they will automatically know what your goals are from just looking at the design in PSD extension mode.  There are countless of questions or issues that can arise both before and during completion of the project, so…discuss everything.  By doing this, you can help avoid problems with your Zen Cart Design project down the road.
  • During construction of the website, and especially after completion, check the site on all internet browsers to make sure it displays properly.  If it doesn’t then it is the developer’s job to correct it so that it will.  The major browsers to check it on will be Google Chrome, Internet Explorer, Mozilla Firefox, Opera, and Safari.  And, don’t just check the cover or home page, but all pages on your site to make sure they show up correctly.
  • Then, after this has been done and everything is satisfactory, have the developer check the functionality of the entire website as well.  This is to ensure that there are not problems such as broken links and so on.
  • Give your programmer/developer reasonable deadlines to work within.  Most programmers, at least the good ones, will usually work pretty hard to meet the deadlines laid down by their clients.  In doing so, allow for unforeseen circumstances that can arise along the way.  Make sure there is a little flexibility in the deadline.  Because even though your developer will in all likelihood try to finish pretty fast, you don’t want them rushed to the point where they start making mistakes.
  • And last, but certainly not least;  Communication between you and your programmer is vital.  Always strive to work collaboratively with your Custom Zen Cart designer.  This can help ensure a smooth outcome, and perhaps open the door to an ongoing working relationship with them.
Make sure the entire above mentioned are discussed when working with your programmer/developer, and you should come out with a Zen Cart Design you could both be proud of.

So no worries if you have already your awesome PhotoShop design and you don't know how to code it or don't know the Zen Cart template system. Put your design in our hand to do the hard work for you, while you do something that you know about, your business! Contact us for a consultation, no strings attached.
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eCommerce Wed, 29 Jun 2011 01:18:43 +0000
The 3 "Must Have" Extensions for Joomla CMS http://www.ideascg.com/~ideas22/en/web-development/item/82-the-3-must-have-extensions-for-joomla-cms http://www.ideascg.com/~ideas22/en/web-development/item/82-the-3-must-have-extensions-for-joomla-cms

CMS (Content Management System) scripts are popular for developing various types of websites through the years. Even though they were started to create blogs easily, now there are from portfolios to full service business sites being created based in Joomla, Wordpress, Zen Cart, etc.

Usually when you are starting a site you may treat the visual design as your first priority to attract and keep traffic but the components that are invisible behind the curtain are way more important to bring the traffic and make them stay in your site for a little longer. Security concerns, backup, SEO, are only some of the things that should not be overlooked; otherwise your beautiful website with hundreds of pages and colorful designs may not attract even a handful amount of visits. For your convenience here are 3 extensions for Joomla CMS that will help you to manage your site in a smart way and create richer content in less time.


AKEEBA BACKUP

akeeba-backupIf you are looking for a powerful yet simple extension for keeping a backup of your Joomla! site, Akeeba Backup, the best (IMHO) open-source backup component, was created for you! Created to handle big sites and avoid server timeout. It creates a backup archive that contains all the files, a database snapshot and a restoration point.

Akeeba Backup comes in two versions that are called Core and Professional. Core version is free (Non-Commercial), provides some basic backup tools and an unlimited service. This is the version that IDEAS install in all Joomla that we install. But for more advanced options, you can try the Professional edition for a small fee. Always backup - backup - backup.

NINJA XPLORER

ninjaxplorerHave you ever tried to work through FTP and Joomla just doesn't let you override some of the files? Even with permissions sometimes it's just a nightmare and a full pullhair experience. Well, Ninja Xplorer solves that because is the premiere file system explorer for your J1.5 website.

You can edit, upload, delete, zip, unzip and download files directly from your Joomla Administrators panel without the need to go through your FTP. Also it's convinient if you are not on your primarly desktop/laptop and/or you are just using a borrowed computer.

 

JCE-Joomla Content Editor

jce-logoJCE is the award-winning WYSIWYG editor plug-in for creating and editing Joomla's contents easily. It has a cool content creating environment with beautiful familiar options to make the user experience better. Add a set of tools to your Joomla!® environment that give you the power to create the kind of content you want, without limitations, and without needing to know or learn HTML, XHTML, CSS... Moreover, it is free and extendable with different additional plugins. It can also be customizable in some extent.

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Web Development Sun, 29 May 2011 20:20:06 +0000
How to Optimize an eCommerce Site Without Content http://www.ideascg.com/~ideas22/en/web-development/seo/item/78-how-to-optimize-an-ecommerce-site-without-content http://www.ideascg.com/~ideas22/en/web-development/seo/item/78-how-to-optimize-an-ecommerce-site-without-content

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

 

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier or manufacturer brochure or website. Then they end up with many duplicates of the same information. Usually the manufacturer or supplier was the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe the money to get it done.

 

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch to make the description even better and unique. Those bots will start coming to your items faster than you think.

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Search Enginge Optimization Sun, 13 Feb 2011 22:24:55 +0000
How to Optimize an eCommerce Site Without Content http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/77-how-to-optimize-an-ecommerce-site-without-content http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/77-how-to-optimize-an-ecommerce-site-without-content

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

 

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier or manufacturer brochure or website. Then they end up with many duplicates of the same information. Usually the manufacturer or supplier was the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe the money to get it done.

 

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch to make the description even better and unique. Those bots will start coming to your items faster than you think.

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eCommerce Sat, 12 Feb 2011 23:26:20 +0000
The eCommerce Train is not Derailed - It Just Switched to Another Track http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/74-the-ecommerce-train-is-not-derailed-it-just-switched-to-another-track http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/74-the-ecommerce-train-is-not-derailed-it-just-switched-to-another-track
Time and again, we hear the stories about how a web master sets up a promising web store - maybe even with a powerful exact match domain name - only to see their bounce rate soaring as visitors take their ideas and make the trip to their local supermarket. What's going wrong? Why are only 3% of small businesses currently selling their products and services online while online shopping has increased 50%? In July of 2010,  Peter Coles (aka Kuroi) posted on his Zen Cart Unofficial Blog about approaching the black sheep of ecommerce - electronics. Nobody but the powerhouses like Amazon seem to know how to compete against large offline chains. What is the problem?

ecommercecollageOne word - trust. While it is true that you can compete by choosing a specialization - as outlined in the Zen Cart blog post "Will My Business Work?", there is a much better approach. Web masters need to begin understanding the importance of creating value. To keep your customers interested, you need to do more than just advertise your products. You need to create a web presence with vast amounts of good information (in the form of content and other media) to keep your visitors coming back and convince them that they have a problem that you can solve. Web masters tend to spend too much time on SEO advertising; but once the traffic comes, they're not interested in advertisements they've seen a thousand times before.

Unless you have a multi-million dollar budget, forget about selling wholesale electronics as a whole - too many people have beat you to the punch. To successfully sell your products, you need to choose a niche market and create value behind that market. It's not enough to "focus on a high end product category, such as home theatre systems," as suggested by the Zen Cart Blog. Instead, you need to focus on a specific audience and develop your niche to address their needs.

So, instead of trying to sell home theatre systems, you need to market 3D home theatre systems to action movie buffs - with plenty of valuable content (like reviews, testimonials, tutorials, videos, etc.) to keep such an audience interested. You'll spend less money on your ecommerce efforts and secure a larger ROI. After all, your customers won't find the minimum wage lackey at Wal-mart that can talk about the top 10 action movies for a 3D home theatre system... but you can...
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eCommerce Thu, 28 Oct 2010 23:35:20 +0000
How To Write Your Descriptions http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/64-how-to-write-your-descriptions http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/64-how-to-write-your-descriptions
This is no magic formula, if something else is working for you don't change it, but if your descriptions are blend and aren't bringing any sales, then I suggest you to try these tips instead (and see what happens).

Writting ads, descriptions and sales page is not easy and involves much more than "a formula", but having this "construction base" should put you on the right track to write a great marketing piece.
Probably you have heard about "AIDA" and "who's that girl?" you'd ask.... Well, there's no girl involved here (only IDEASGirl). Those are only the initials of a formula used by marketers "Attention, Interest, Desire, and Action".

As you are writing your description/ad/sales page, try to put the shoes of your prospects. What are they looking for? How they will benefit from your product or service? Furthermore, why they should buy from you and not the competitor?

Remember... to take your time when doing this -even a short ad can take a non-writer as long as 5 to 10 hours to get it right.

These are my 10 tips:

1. Title (the "Attention" part)

This is, the most important part - it has to be a bold, big unique and not too long. It has to SAY something, PROMISE something, give them a reason to read more.

2. Sub-Title or First line of description.
Same of the title to make you read this line, the sub-title should get the reader interested to CONTINUE reading. Another effect is to affirm that's what he NEEDS.

3. Benefits (the "Interest" part)
Use the benefits of your product/service (instead its features) to put your prospect in the panorama of the picture. What problem are they solving with your product/service, How will they feel if they use it? How would they feel if they missed out?

4. Features.
This is more "technical" like measurements, size, what's included, what is not (don't like, don't hide), etc.

5. Proof.
Remember my article about testimonials? Testimonials work, real people talking about you and/or your product. Amazing facts are great. Easy-to-understand statistics are used everyday in marketing, too. All that kind of things. Create the desire and prove that your product/service does what you say it will do.

6. Risk Reversal.
What about money-back guarantee? There's no risk whatsoever.

7. Photo.
This is VERY and I repeat VERY important, it will definitely increase your response rate. Even if it's a service, show a picture of you doing that service, or it has to do with accounting show a picture of a calculator or a GL book, etc. Show someone enjoying your product (like eating that cake, or modeling that blouse). Illustrate the benefits. All thise give personality to the ad and makes it look real.

8. Call to Action.
You have to ask your prospects what to do. Laughing Seriously!! If the rest of the description is reasonably well structured,  they will act and do what you tell them to do. Here is when your page becomes your best sales representative.

Now.. if you really want to kick it up a notch:

10. Create a Sense of Urgency (maybe with a special price).
Zen Cart features will help you with this. You can set up those specials to show percentege or money amount in the savings, with a different color of regular price, and you can set up special ahead and do the ads for a specific time period. Tell them if there's a limit of purchases on that special, to get something free with that purchase, etc. You get the drift right?

Try to write different ways and give it to another person to read them for you (that works great) maybe you didn't mean how another person can interpret it and you will need to do changes.

You will get better and better after each product/service you do.
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eCommerce Sun, 01 Aug 2010 04:23:09 +0000
Three Easy Steps for a Secure Password http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/50-three-easy-steps-for-a-secure-password http://www.ideascg.com/~ideas22/en/web-development/ecommerce/item/50-three-easy-steps-for-a-secure-password

Nowadays you have pin numbers and passwords for almost everything.  Some are not as important as others, like when your money or identity is not at risk, and for those you can create weak passwords because it won't be such a big hassle. However, there are times that you need to create a very strong password to protect your important information.

Here are 3 simple steps to create a difficult password to guess:

  • Passwords should be 8 or more characters. 42-23895484
  • Combine letters, capitals, numbers, and even symbols. Do not use sequences (like 123abc or jkl;). If there's any kind of pattern, that's a weakness! Stay away of passwords that look like a word but made up with symbols (like p@55w0rd or c@$h), hackers know these . The more random and not looking as a dictioinary word, the better.
  • Don’t and I repeat DON'T use your birthday, name, kids name, birthday, or any words from the dictionary. Don't waste your time creating these kind of passwords. They will be just an easy way to let the bad guys to get your stuff.

I do suggest you if you are bad with memory and passwords, use very difficult words and names (not dog or Johnny) backwards with some symbols, letters and capitals. For example:  *The name "Walgreens". If I use the "password strenght" feature in the cPanel says that is 100% strong if I create the following password: sneE81rglaw!

I just used Walgreens because I have a shopper here on my desk. I just used the name viceversa with some caps, numbers and symbols.

Have fun creating your new password keeping in mind how secure that password should be...

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eCommerce Thu, 08 May 2008 10:31:36 +0000
Why Does My Business Need a Logo? http://www.ideascg.com/~ideas22/en/web-development/design/item/48-why-does-my-business-need-a-logo? http://www.ideascg.com/~ideas22/en/web-development/design/item/48-why-does-my-business-need-a-logo?
It's important for businesses know the importance of having a unique designed logo. A unique and professional logo design establishes the identity and defines the personality of a company. Now... when we say 'professional logo design", we shall understand that it's not kid's play, its a pro job and better if it is left to a professional logo designer.
The corporate bodies need to appoint the specialist in the field to get it done. I definitely understand that its lot of fun to design your own logo; You play with colors, try out your drawing skills and spend some idle time to think what should be the design, at the end you land up with a very common concept of having the initials of your company in some twisted fashion or putting in a sleazy slogan to say your product is the best or some other things like that. However, that is not how your logo should be, it is not just a small graphics to appear in your business cards and letterheads. A logo, if done properly can leave a long and deep impression on your customers mind. They go a long way in depicting the image of your business. You can well understand, how powerful a logo can be if you think about the golden M of McDonalds-the moment you see that, you know its' them. Just think about the IBM logo or Swoosh of Nike, do you even take a moment to think, to whom does that logo belong? That shows how powerful impact a logo can create in the mind of your customers. Wouldn't you like your company to have an equally powerful logo?

A professionally designed custom logo can be very powerful in representing the company profile, the nature of job they do and the attitude of the company. It helps to build the identity of the company and distinguishes your service from your competitors in the industry.

These days its really easy to find a professional logo designer and the best part is that they offer the service at real cheap rates which can be afforded by the smallest of business houses. There are so many logo design firm that offers excellent custom logo designs at unbelievable low rates. There are even companies that would happily do a quality logo for you for just $50-$100. Does it really make sense not to have a good logo even when you can have it so cheap? I mean.... this is your business image!

The good news is, these days the corporate houses have started to realize the importance of establishing their brand and they are acknowledging the crucial role that a company logo plays in this process. The sooner the business owners realize the importance of professionally designed custom logo and stationery the better it will be for them and also for the graphic designing industry.
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Design Sun, 16 Sep 2007 03:43:55 +0000
Coloring Your Web Site http://www.ideascg.com/~ideas22/en/web-development/design/item/49-coloring-your-web-site http://www.ideascg.com/~ideas22/en/web-development/design/item/49-coloring-your-web-site
Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.

Colors will affect how a potential buyer reacts to your web site. Carefully select your color scheme for your web site, web header, and ebook cover. Here are some guidelines to help you make good color choices. Keep in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense. Consider your audience. For example, if your web site primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.

Coloring Your WebsiteChoose appropiate colors for your web site's topic. For example, green may work well for web sites about starting a home business, making money, reducing debt, and natural products.

Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.

Make sure that all of the colors you use work well together and do not clash.

Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.

Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.

Red - Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.

Blue - Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.

Green - Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.

Orange - Health and vitality, autumn, youthfulness, fire, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement and energy. Has been known to stimulate the appetite. Vibrant and warm, orange is associated with autumn and the earth.

Yellow - Light, purity, understanding, caution, brightness, intelligence, joy, organization, Spring. Yellow often represents sunshine, warmth, light, energy and happiness.

Purple - Dignity, sophistication, creativity, spirituality and mystery. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.

Brown - Credibility, stability, the hearth, home, the earth, wood, comfort and strength. Brown can be used as a neutral or a warm color.

Black - Space, night, authority, dramatic, classy, committed, serious, power, elegance, and sophistication.

White - Purity, peace, perfection, fresh, easy, cleanliness, goodness, and spirituality. Worth noting here, white represents life and marriage in Western cultures, but it represents death and sorrow in Eastern cultures.

Grey - A conservative color, symbolizing security, maturity and reliability.

Take advantage of the impact color can have on your online sales and choose colors that will create positive responses.
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Design Sun, 16 Sep 2007 03:16:08 +0000
Is Your Website Outdated? http://www.ideascg.com/~ideas22/en/web-development/design/item/72-is-your-website-outdated? http://www.ideascg.com/~ideas22/en/web-development/design/item/72-is-your-website-outdated?
I can think about some things that are always annoying: Wait for a person that always arrives late to meetings; that my computer comes up to an error before saving the job I've been working on for a long period of time; spam emails.

Even though, there's one very worse than those mentioned and it's an outdated website. Let's say I get a flyer of a company with a product or service that I interest. The first thing I do is write down the website and throw out the flyer (why put away more papers?), when I go to the site to know more about the company, just there start the problems.
In many occasions I found out that the website is down or doesn't exist anymore (so why put the address on a flyer?), it is in construction, or simply have the products and services that don't exist anymore.

Even worse, since I don't find the information I want/need, I go to the contact us page to find the phone number/s to talk to someone and get more information, just to find out that the phone/s aren't listed or the ones there were changed, there's no address of the company, and when I send an email there's no response. What comes to my mind? I want to buy something from this company and they don't want to sell to me.

comsoo If you have a website, these are some points that you should always have in mind if you want to get benefits from the Internet, instead of only represent an expense:

1. Revise your website at least every 6 months. Be sure that all your products and services are updated.

2. Verify that your data of contact is correct, including your address and telephone/s.

3. If you have a contact form, verify that is working properly and that your email is receiving it without errors. Also check your email frecuently and respond to those emails you get.

4. Check that all your pages are active and all the links work. It's very annoying to get "page cannot be displayed" while browsing a website.

5. Make simple design changes once in a while. Ask your web designer to change the pictures, include new information or articles, what about some color changes? Remember that you should give your customers something new each time they visit you.

6. Last but not least, if your website has been "In Construction" for the last year, start immediately to search for a web designer to work on it. Remember this is a main element in the promotion and development of your business nowadays.
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Design Fri, 12 Jan 2007 12:54:00 +0000