IDEAS Creative Group - IDEAS Creative Group - Web Development http://www.ideascg.com Sat, 04 Jul 2015 07:14:18 +0000 Joomla! - Open Source Content Management en-gb Affordable Zen Cart Design for Your Online Store http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/146-affordable-zencart-design http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/146-affordable-zencart-design Affordable Zen Cart Design for Your Online Store
When you are looking to open your online store there are 2 available options.  You could hire a design company and have them build you a site from scratch with shopping cart and all the bells and whistles, or…you could go with the much more attractive option of implementing a ready-to-go ecommerce solution, which you can adapt to your particular needs.

Shopping Cart - Zen Cart eCommerceZen Cart open source ecommerce solution is a powerful shopping cart that has proven to be very customizable, which assures you that your shop will have its own unique look, while also taking full advantage of the features, steadiness, and reliability that Zen Cart Design offers.  Hey, why reinvent the wheel when there is already a free high-quality one available?

However, Zen Cart Design is not quite as easy and straightforward as one may wish, due to the various options that need the assistance of someone with specialized knowledge in the field of ecommerce design and development.

It is well worth it though because Zen Cart has everything you need for your online store:

A very comprehensive admin panel, from which you can add to, edit and set up the entire shop with a wide array of services and products.

You will not need knowledge of HTML, PHP, or any other advanced type methods to run your site.  Now, I don’t know about you, but to most people, this is a biggie. Your clients can utilize discount codes, gift certificates, and vouchers in general. Access to associated merchandise, newsletters, and easy communication via email with your customers.

Payments, taxes, shipping and handling, and other associated costs are controlled by zones you set.

With all the options available when implementing Zen Cart Design as an ecommerce solution, it is important that you know how to go about selecting a web design firm to put your online shop together.  Some of the key features to look into when selecting the company you will be working with:

Their Portfolio:

You certainly don’t want to go with an ecommerce design/development firm with little or no prior experience.

Cost:

Sure you expect to lay out some cash to get the job done.  But, the most expensive is not always the best.  Probably a wise move to ask for referrals, or maybe even Google the firm’s name and see what comes up.

Expected Completion Date:

Obviously, the more customized your store will be, the longer it will take to complete.  It can take anywhere from a week to a few months, depending on the complexity of the project, and maybe even how many projects your developer currently has going, and how many people they have working in their firm.  Ask for project milestone so you can get a fair idea of how the project time is going to be used.

Communication:

Delays can be avoided by answering any questions your developer may have regarding the project, in a timely manner.   And you, especially as the client/customer, should expect the same in return.

Zen Cart Design is not easy, but in comparison to developing a brand new shopping cart from scratch, it is a breeze.

IDEAS Creative Group is an experienced, reasonably priced Zen Cart web design firm.  Let IDEAS focus on what they do best; programming and web design, leaving you time to take care of developing your business.  Contact us for more information.

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ideasphotoprints@yahoo.com (IDEAS Girl) eCommerce Thu, 15 Jan 2015 00:00:00 +0000
What Is A Good Zen Cart Custom Design Made Of? http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/93-good-zencart-custom-design http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/93-good-zencart-custom-design What Is A Good Zen Cart Custom Design Made Of?
Having a good Zen Cart template design is mandatory if you wish to ensure the success of your online business ventures.  The focus of this article will be to help get you on that path.

It is important to understand that the same principles that apply to traditional marketing will also pertain to those of your Zen Cart Custom Design.

The Importance Of Appearance:

Appearance is very important.  People are naturally attracted to things that not only look good on the inside, but the outside as well.  But good looks by themselves are only superficial.  The site must also be appealing.  In today’s market most of the time what looks well also sells well.

A good looking website is much more likely to keep the visitor on the site, thereby increasing your chances of getting the sale.  Proper color schemes play a vital part in the appearance and subsequent success of the site.  This is usually achieved by having a light backdrop contrasted with dark text.  Studies have shown that if you try the opposite it tends to irritate visitors.

Zen Cart Custom DesignEasy To Navigate And Browser Friendly:

Your Zen Cart Custom Design layout should be relatively simple and easy to navigate.  Visitors like things simplified as this helps save them time.  Do not make the layout confusing or you will annoy visitors who will leave and likely never come back. 

Your site should be designed so that it downloads fast.  You want to make sure it is compatible with all the major browsers, as well as the various platforms and operating systems in existence.

Use The Appropriate Visual Content And Text:

It is of the utmost importance that you have the correct mix of visual content and text.  Sure, text is mandatory to make sure your site is search engine friendly, however, there are also times, specially when selling tangible items, that images will be required.  Selling online needs good pictures since the customer is not present to touch, feel or rotate the item, good pictures (sometimes few of same item) will better your chances to convert visitors into buyers.

But also keep in mind that images are not taken into consideration by the search engines when indexing and that but simply looking at a picture not all features and full description is present.  You must make sure that a great description for the item will clear some things that cannot be represented by a picture, like measurements, other colors available and other details not visible in the picture; otherwise the image can end up being more of a detriment than an asset.

User Friendliness – An Absolute Must:

Your shopping cart must accommodate your visitors in every way conceivable.  They are your lifeblood.  And it is absolutely necessary that your Zen Cart custom design be created with the needs and priorities of those visitors in mind.

Your site should be the type that people enjoy, come back to, and hopefully recommend to others also.  That is free word-of-mouth advertising.  Your billing system should be set up to be easy to use and include everything up front like shipping and taxes when applicable.

With that said, it is highly recommended that you utilize our services. We are well-experienced, highly qualified professional Zen Cart developers.  This will ensure that you have a well-developed shopping cart.  Good luck in your ventures.

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ideasphotoprints@yahoo.com (IDEAS Girl) eCommerce Sun, 28 Aug 2011 00:00:00 +0000
PSD to Zen Cart Custom Design http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/87-psd-to-zen-cart-custom-design http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/87-psd-to-zen-cart-custom-design PSD to Zen Cart Custom Design
So, there you are with an excellent PSD design on your hands.  Problem is, you need it converted into a Zen Cart custom design theme/template so you can conjure up a great website.  The next step is to hire an experienced Zen Cart coder to get you on your way.  

PSD-File-iconHowever, there are some very important things to bear in mind when you are working with your Zen Cart developer to ensure a smooth work project.  Going over these important points with your developer will help in assuring that you get the best custom Zen Cart design possible.
  • State your requirements clearly right from the start.  You should always list each and every aspect of the undertaking to your developer, and never assume that they will automatically know what your goals are from just looking at the design in PSD extension mode.  There are countless of questions or issues that can arise both before and during completion of the project, so…discuss everything.  By doing this, you can help avoid problems with your Zen Cart Design project down the road.
  • During construction of the website, and especially after completion, check the site on all internet browsers to make sure it displays properly.  If it doesn’t then it is the developer’s job to correct it so that it will.  The major browsers to check it on will be Google Chrome, Internet Explorer, Mozilla Firefox, Opera, and Safari.  And, don’t just check the cover or home page, but all pages on your site to make sure they show up correctly.
  • Then, after this has been done and everything is satisfactory, have the developer check the functionality of the entire website as well.  This is to ensure that there are not problems such as broken links and so on.
  • Give your programmer/developer reasonable deadlines to work within.  Most programmers, at least the good ones, will usually work pretty hard to meet the deadlines laid down by their clients.  In doing so, allow for unforeseen circumstances that can arise along the way.  Make sure there is a little flexibility in the deadline.  Because even though your developer will in all likelihood try to finish pretty fast, you don’t want them rushed to the point where they start making mistakes.
  • And last, but certainly not least;  Communication between you and your programmer is vital.  Always strive to work collaboratively with your Custom Zen Cart designer.  This can help ensure a smooth outcome, and perhaps open the door to an ongoing working relationship with them.
Make sure the entire above mentioned are discussed when working with your programmer/developer, and you should come out with a Zen Cart Design you could both be proud of.

So no worries if you have already your awesome PhotoShop design and you don't know how to code it or don't know the Zen Cart template system. Put your design in our hand to do the hard work for you, while you do something that you know about, your business! Contact us for a consultation, no strings attached.
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ideasphotoprints@yahoo.com (IDEAS Girl) eCommerce Wed, 29 Jun 2011 00:00:00 +0000
How to Optimize an eCommerce Site Without Content http://www.ideascg.com/~ideas22/index.php/en/web-development/item/78-how-to-optimize-an-ecommerce-site-without-content http://www.ideascg.com/~ideas22/index.php/en/web-development/item/78-how-to-optimize-an-ecommerce-site-without-content How to Optimize an eCommerce Site Without Content

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

 

seowritterAn often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier or manufacturer brochure or website. Then they end up with many duplicates of the same information. Usually the manufacturer or supplier was the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe the money to get it done.

 

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch to make the description even better and unique. Those bots will start coming to your items faster than you think.

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ideasphotoprints@yahoo.com (IDEAS Girl) Search Engine Optimization Sun, 13 Feb 2011 22:24:55 +0000
How to Optimize an eCommerce Site Without Content http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/77-how-to-optimize-an-ecommerce-site-without-content http://www.ideascg.com/~ideas22/index.php/en/web-development/ecommerce1/item/77-how-to-optimize-an-ecommerce-site-without-content

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

 

 

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier or manufacturer brochure or website. Then they end up with many duplicates of the same information. Usually the manufacturer or supplier was the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe the money to get it done.

 

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch to make the description even better and unique. Those bots will start coming to your items faster than you think.

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ideasphotoprints@yahoo.com (IDEAS Girl) eCommerce Sat, 12 Feb 2011 00:00:00 +0000
Coloring Your Web Site http://www.ideascg.com/~ideas22/index.php/en/web-development/design/item/49-coloring-your-web-site http://www.ideascg.com/~ideas22/index.php/en/web-development/design/item/49-coloring-your-web-site Coloring Your Web Site
Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.

Colors will affect how a potential buyer reacts to your web site. Carefully select your color scheme for your web site, web header, and ebook cover. Here are some guidelines to help you make good color choices. Keep in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense. Consider your audience. For example, if your web site primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.

Coloring Your WebsiteChoose appropiate colors for your web site's topic. For example, green may work well for web sites about starting a home business, making money, reducing debt, and natural products.

Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.

Make sure that all of the colors you use work well together and do not clash.

Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.

Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.

Red - Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.

Blue - Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.

Green - Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.

Orange - Health and vitality, autumn, youthfulness, fire, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement and energy. Has been known to stimulate the appetite. Vibrant and warm, orange is associated with autumn and the earth.

Yellow - Light, purity, understanding, caution, brightness, intelligence, joy, organization, Spring. Yellow often represents sunshine, warmth, light, energy and happiness.

Purple - Dignity, sophistication, creativity, spirituality and mystery. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.

Brown - Credibility, stability, the hearth, home, the earth, wood, comfort and strength. Brown can be used as a neutral or a warm color.

Black - Space, night, authority, dramatic, classy, committed, serious, power, elegance, and sophistication.

White - Purity, peace, perfection, fresh, easy, cleanliness, goodness, and spirituality. Worth noting here, white represents life and marriage in Western cultures, but it represents death and sorrow in Eastern cultures.

Grey - A conservative color, symbolizing security, maturity and reliability.

Take advantage of the impact color can have on your online sales and choose colors that will create positive responses.
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ideasphotoprints@yahoo.com (IDEAS Girl) Design Sun, 16 Sep 2007 03:16:08 +0000
Is Your Website Outdated? http://www.ideascg.com/~ideas22/index.php/en/web-development/design/item/72-is-your-website-outdated http://www.ideascg.com/~ideas22/index.php/en/web-development/design/item/72-is-your-website-outdated Is Your Website Outdated?
I can think about some things that are always annoying: Wait for a person that always arrives late to meetings; that my computer comes up to an error before saving the job I've been working on for a long period of time; spam emails.

Even though, there's one very worse than those mentioned and it's an outdated website. Let's say I get a flyer of a company with a product or service that I interest. The first thing I do is write down the website and throw out the flyer (why put away more papers?), when I go to the site to know more about the company, just there start the problems.
 
In many occasions I found out that the website is down or doesn't exist anymore (so why put the address on a flyer?), it is in construction, or simply have the products and services that don't exist anymore.

Even worse, since I don't find the information I want/need, I go to the contact us page to find the phone number/s to talk to someone and get more information, just to find out that the phone/s aren't listed or the ones there were changed, there's no address of the company, and when I send an email there's no response. What comes to my mind? I want to buy something from this company and they don't want to sell to me.

comsoo If you have a website, these are some points that you should always have in mind if you want to get benefits from the Internet, instead of only represent an expense:

1. Revise your website at least every 6 months. Be sure that all your products and services are updated.

2. Verify that your data of contact is correct, including your address and telephone/s.

3. If you have a contact form, verify that is working properly and that your email is receiving it without errors. Also check your email frecuently and respond to those emails you get.

4. Check that all your pages are active and all the links work. It's very annoying to get "page cannot be displayed" while browsing a website.

5. Make simple design changes once in a while. Ask your web designer to change the pictures, include new information or articles, what about some color changes? Remember that you should give your customers something new each time they visit you.

6. Last but not least, if your website has been "In Construction" for the last year, start immediately to search for a web designer to work on it. Remember this is a main element in the promotion and development of your business nowadays.
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ideasphotoprints@yahoo.com (IDEAS Girl) Design Fri, 12 Jan 2007 00:00:00 +0000