Friday, 11 February 2011 20:00

How to Optimize an eCommerce Site Without Content

Written by 
Rate this item
(0 votes)

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

 

 

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier or manufacturer brochure or website. Then they end up with many duplicates of the same information. Usually the manufacturer or supplier was the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe the money to get it done.

 

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch to make the description even better and unique. Those bots will start coming to your items faster than you think.

Last modified on Wednesday, 30 July 2014 14:24
IDEAS Girl

Entrepreneur, Web Developer, and Promotional Products Consultant.

More in this category: PSD to Zen Cart Custom Design »

534 comments

  • Comment Link roshe run Sunday, 21 May 2017 20:31 posted by roshe run

    I'm just writing to let you understand of the perfect encounter my cousin's princess undergone using your blog. She figured out plenty of pieces, with the inclusion of what it is like to have an incredible coaching spirit to get other people without hassle know precisely some tricky issues. You actually surpassed our own expectations. Thank you for producing these informative, trustworthy, edifying and cool tips on this topic to Julie.

  • Comment Link Mercedes Friday, 19 May 2017 08:43 posted by Mercedes

    When I initially commented I clicked the "Notify me when new comments are added" checkbox and
    now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove people from that service?
    Many thanks!

  • Comment Link Mercedes Friday, 19 May 2017 08:42 posted by Mercedes

    When I initially commented I clicked the "Notify me when new comments are added" checkbox and
    now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove people from that service?
    Many thanks!

  • Comment Link Mercedes Friday, 19 May 2017 08:41 posted by Mercedes

    When I initially commented I clicked the "Notify me when new comments are added" checkbox and
    now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove people from that service?
    Many thanks!

  • Comment Link Mercedes Friday, 19 May 2017 08:40 posted by Mercedes

    When I initially commented I clicked the "Notify me when new comments are added" checkbox and
    now each time a comment is added I get three emails
    with the same comment. Is there any way you can remove people from that service?
    Many thanks!

  • Comment Link June Friday, 19 May 2017 08:22 posted by June

    I'm not sure why but this weblog is loading very slow for me.
    Is anyone else having this problem or is it
    a issue on my end? I'll check back later and see if the problem still exists.

  • Comment Link June Friday, 19 May 2017 08:21 posted by June

    I'm not sure why but this weblog is loading very slow for me.
    Is anyone else having this problem or is it
    a issue on my end? I'll check back later and see if the problem still exists.

  • Comment Link June Friday, 19 May 2017 08:20 posted by June

    I'm not sure why but this weblog is loading very slow for me.
    Is anyone else having this problem or is it
    a issue on my end? I'll check back later and see if the problem still exists.

  • Comment Link June Friday, 19 May 2017 08:19 posted by June

    I'm not sure why but this weblog is loading very slow for me.
    Is anyone else having this problem or is it
    a issue on my end? I'll check back later and see if the problem still exists.

  • Comment Link Shannan Thursday, 18 May 2017 21:18 posted by Shannan

    Yes! Finally someone writes about football became.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Receive Updates

Subscribe to our Newsletter to get subscribers only offers, discount coupons, news, and more...
Email type
Don't miss out!
Please wait
Web Analytics