Friday, 11 February 2011 20:00

How to Optimize an eCommerce Site Without Content

Written by 
Rate this item
(0 votes)

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

 

 

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier or manufacturer brochure or website. Then they end up with many duplicates of the same information. Usually the manufacturer or supplier was the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe the money to get it done.

 

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch to make the description even better and unique. Those bots will start coming to your items faster than you think.

Last modified on Wednesday, 30 July 2014 14:24
IDEAS Girl

Entrepreneur, Web Developer, and Promotional Products Consultant.

More in this category: PSD to Zen Cart Custom Design »

82 comments

  • Comment Link Delmar Wednesday, 29 March 2017 03:20 posted by Delmar

    Hi there, I found your web site by way of Google even as searching for a comparable topic,
    your web site got here up, it looks good. I have bookmarked
    it in my google bookmarks.
    Hello there, just turned into aware of your blog via Google,
    and located that it is truly informative. I'm going to be careful for brussels.
    I will be grateful when you proceed this in future. A lot of other
    people will likely be benefited from your writing.
    Cheers!

  • Comment Link Chester Tuesday, 28 March 2017 23:22 posted by Chester

    Very good blog! Do you have any tips and hints for aspiring writers?
    I'm hoping to start my own blog soon but
    I'm a little lost on everything. Would you suggest starting with a free
    platform like Wordpress or go for a paid option? There are so many
    choices out there that I'm completely confused .. Any tips?
    Bless you!

  • Comment Link Sharron Tuesday, 28 March 2017 23:09 posted by Sharron

    This piece of writing is genuinely a good one
    it helps new net viewers, who are wishing for blogging.

  • Comment Link Liliana Tuesday, 28 March 2017 21:08 posted by Liliana

    Usually I do not learn article on blogs, but I would like to say that this write-up very forced me to take a look at and do it!
    Your writing style has been surprised me. Thank you, quite nice article.

  • Comment Link Octavia Tuesday, 28 March 2017 20:33 posted by Octavia

    Hello! I could have sworn I've been to this site before but after browsing through some of the post I realized it's new to me.
    Anyhow, I'm definitely happy I found it and I'll be book-marking and checking
    back often!

  • Comment Link Irish Tuesday, 28 March 2017 18:32 posted by Irish

    Hi to all, it's truly a pleasant for me to pay a quick visit this
    web page, it consists of valuable Information.

  • Comment Link Rebbeca Tuesday, 28 March 2017 14:19 posted by Rebbeca

    Attractive part of content. I simply stumbled upon your weblog
    and in accession capital to claim that I get actually enjoyed account your blog posts.
    Any way I'll be subscribing for your feeds and even I achievement you get admission to consistently quickly.

  • Comment Link Caleb Tuesday, 28 March 2017 12:27 posted by Caleb

    I like what you guys are up too. Such clever work and
    reporting! Keep up the good works guys I've included you guys to
    my personal blogroll.

  • Comment Link Harry Tuesday, 28 March 2017 09:32 posted by Harry

    I go to see each day a few websites and sites to read posts, however this web site presents
    feature based posts.

  • Comment Link Alexis Tuesday, 28 March 2017 07:44 posted by Alexis

    I read this article completely concerning the resemblance of most up-to-date and previous technologies, it's remarkable article.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Receive Updates

Subscribe to our Newsletter to get subscribers only offers, discount coupons, news, and more...
Email type
Don't miss out!
Please wait
Web Analytics