Colors will affect how a potential buyer reacts to your web site. Carefully select your color scheme for your web site, web header, and ebook cover. Here are some guidelines to help you make good color choices. Keep in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense. Consider your audience. For example, if your web site primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.
Choose appropiate colors for your web site's topic. For example, green may work well for web sites about starting a home business, making money, reducing debt, and natural products.
Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.
Make sure that all of the colors you use work well together and do not clash.
Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.
Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.
Blue - Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.
Green - Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.
Orange - Health and vitality, autumn, youthfulness, fire, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement and energy. Has been known to stimulate the appetite. Vibrant and warm, orange is associated with autumn and the earth.
Yellow - Light, purity, understanding, caution, brightness, intelligence, joy, organization, Spring. Yellow often represents sunshine, warmth, light, energy and happiness.
Purple - Dignity, sophistication, creativity, spirituality and mystery. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.
Brown - Credibility, stability, the hearth, home, the earth, wood, comfort and strength. Brown can be used as a neutral or a warm color.
Black - Space, night, authority, dramatic, classy, committed, serious, power, elegance, and sophistication.
White - Purity, peace, perfection, fresh, easy, cleanliness, goodness, and spirituality. Worth noting here, white represents life and marriage in Western cultures, but it represents death and sorrow in Eastern cultures.
Grey - A conservative color, symbolizing security, maturity and reliability.
Take advantage of the impact color can have on your online sales and choose colors that will create positive responses.