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A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

 

Published in eCommerce
Sunday, 01 August 2010 04:23

How To Write Your Descriptions

This is no magic formula, if something else is working for you don't change it, but if your descriptions are blend and aren't bringing any sales, then I suggest you to try these tips instead (and see what happens).

Writting ads, descriptions and sales page is not easy and involves much more than "a formula", but having this "construction base" should put you on the right track to write a great marketing piece.
Published in eCommerce