Time and again, we hear the stories about how a web master sets up a promising web store - maybe even with a powerful exact match domain name - only to see their bounce rate soaring as visitors take their ideas and make the trip to their local supermarket. What's going wrong? Why are only 3% of small businesses currently selling their products and services online while online shopping has increased 50%? In July of 2010,  Peter Coles (aka Kuroi) posted on his Zen Cart Unofficial Blog about approaching the black sheep of ecommerce - electronics. Nobody but the powerhouses like Amazon seem to know how to compete against large offline chains. What is the problem?