Blogging or writing is also an easy and foolproof way to get your brand, products, and services “out there” and make people learn and read more about your business. Blogging costs vary, from nothing to very little, sometimes can be time consuming but only if you want to do all the work; it shouldn't take you more than 5 minutes to log into your blog system and add an article or even a simple 200 words post. You don't have to be a proffesional writter to be successful, just write about what you know best, your experience, and even your suggestion or opinion, but don't make it too personal.
A blog can be easily created. Using either WordPress, Joomla or even the module News and Articles for Zen Cart ecommerce solution. And there are plugins and modules to make them display one into another.
Remember to create your content (including the description for your items) interesting, entertaining and informative. That will better the chance of improving your customer base and increasing your sales and referrals.
Keep in mind that doesn't have to be a novel or an article from scratch, for example you can give a trick or tutorial on how to do something that is related to your business. If you sell shoes, tell buyers which is the best practice to make their shoes last. And what about comparing two or three items that you sell of different brands, saying what are the pros and cons? That will help buyers with their decision making you the expert on what you sell. They will see that you not “only” sell this stuff but you are passionate about your business and know VALUABLE information.
In other words tell customers WHY they should buy from you and not your competitor, exposing the VALUE of having you as the seller of something they want or need.
Blogging has shown that is an effective marketing tool, and almost every big company with Internet presence nowadays has a blog; often used in conjunction with social media network sites. So don't get left behind... start blogging today.