Sunday, 13 February 2011 18:24

How to Optimize an eCommerce Site Without Content

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A difficult question from Paddy Moogan in the UK: "Hi, what are your opinions on optimizing an Ecommerce website where the main pages or products may not necessarily be rich in content?" That's a tough question, right? Essentially, you're saying here's a place where you can buy products and there's not a lot of content or maybe the content is duplicated from a bunch of places. So, my short answer is, you know, put on your user hat.

An often issue I find with ecommerce websites is exactly what Matt says. The customers copy the descriptions exactly as how they are on their supplier's or manufacturer's brochure or website. Then they end up with many duplicates of the same information. Usually they were the first to insert that information on the web. For that and many other reasons this new shop will never rank high for those items because it doesn't have any value for search engines. This can be fixed rewriting the content. Yes, it takes a lot of time to do dozens, hundreds and sometimes thousands of descriptions; but I didn't say it was easy, neither that would not take much time; and in case you don't have the time, maybe some money will help to get it done.

You can have the help of a thesaurus tool right there while you are rewriting. You can even add your own personal touch or make up a real or fictional story (humans love stories) to make the description even better and unique. Those bots will start coming to your items faster than you think.

Last modified on Saturday, 05 March 2016 11:53

Entrepreneur, Web Developer, and Promotional Products Consultant.


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